Myer appoints Ikon to media account

Myer has appointed Ikon Communications to handle the retailer’s media planning and buying business estimated to be worth over $55m.  

The contract, which will last for three years, ends Myer’s six year partnership with Universal McCann.

Ikon will commence working with the retailer from January 1 and the agency will be responsible for the management of all the latter’s media buying operations including bookings, planning and strategy recommendations.

The agency pitched for the business against Mediacom, Starcom, OMD and the incumbent.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.