Fairfax editor Nik Howe quits Sport & Style for agency
Nik Howe, the launch editor of The Age and Sydney Morning Herald’s Sport & Style magazine has moved on after nine editions to oversee his own branded content agency.
Howe launched the magazine – which is licenced from French sporting title L’Equipe – in March.
He is to work on his content agency Articulate. Targeting fashion, sport and lifestyle brands, Articulate is likely to be in the same space as Sydney youth agency The Projects. One area of focus will be to create online magazines for brands.
Howe told Mumbrella that the agency, which he started some time ago, now had enough potential for him to make a full time go of it which was why he had left Fairfax.
Before his time at the helm of Sport & Style, Howe helped launch the Sydney edition of Time Out magazine. Prior to that he worked on Time Out in Dubai following a stint on Maxim magazine in the UK.
He said: “The branded content area is growing. Australia is starting small but there’s a need to entertain people rather than interrupt them. If you deliver exciting, entertaining content then you can persuade people to buy and use things they wouldn’t otherwise consider.”
A spokesman for Fairfax told Mumbrella: “We will be advertising the position shortly and hope to have a new editor starting quickly.” The magazine’s deputy editor is Ben Coady.
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So let me get this right – as well as being a full-time editor at Fairfax he also ran a branded content agency? I’m sure Fairfax loved that.
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hence why they claim he was fired. Conversation probably went: “We need you to focus on your job here.” “My Agency is important to me” “Its me or her, baby” “Then I’ll have to leave you” “Okay then, bye”
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Gavin, they reckon there was other reasons to why they fired him though, the Agency thing wasn’t as important as you might think.
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whatevs he was so cute
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WOW he is the hottest man in media…..
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This one time I had a client lunch with him and I can confirm he is pretty good in real life too.
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Simone, Jenny & Kate,
I can’t help but notice you share a common IP address. You obviously have the same taste too.
Cheers,
Tim – Mumbrella
Lol, the above.
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@Tim 4.17pm – well played sir
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