Global ad spend to see green shoots of recovery in 2010

Tim Burrowes

December 9, 2009 10:28

ZenithOptimedia and Group M have revised their forecasts for global ad spend in 2010, signalling that the new year will bring slight growth.

The Publicis Groupe-owned ZenithOptimedia raised its outlook for 2010 for the first time in 18 months, predicting that global ad spend would rise by 0.9 per cent to nearly US$448bn. This is up from its previous forecast of 0.5% growth.

Similarly, WPP’s Group M is predicting an increase of 0.8 per cent, which is in contrast to the 1.4% decline it had predicted back in June. It also expects global ad revenue to return to growth of between 6 to 7 per cent from 2011 to 2014.

Meanwhile, Interpublic’s Magna has forecasted a much more bullish 5.9 per cent growth for next year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.