Fairfax launches Executive Style lift out for prestigious, cool and smart men

A liftout aimed at ‘premium male-skew audiences’ will be appearing in The Age and Sydney Morning Herald this Friday, Fairfax has announced.

Fairfax Launches Executive Style Magazine for Smart men. Cool things.

~ new quarterly glossy men’s magazine targets premium male-skew audience to round out prestige offering ~

Fairfax Media’s luxury lifestyle website Executive Style is launching a new quarterly glossy men’s magazine, free inside The Age and The Sydney Morning Herald on Friday, August 18.

Executive Style Magazine has received strong support from international luxury and watch brands, retail, luxury auto and travel clients, with launch partners including Audi, Blancpain, Bvlgari, Cartier, Giorgio Armani, Harrold Luxury Department Store, Hugo Boss, MontBlanc, Rolex and Victorian Racing Club.

“The magazine is a whistlestop tour of the finer things in life, with a uniquely Australian twist,” says editor Michael Harry. “Our tagline is ‘Smart men. Cool things.’ and that’s exactly what you’ll find, with the latest luxury news and views we think you need to know now.”

Nerissa Corbett, brand and audience director of Fairfax Prestige Group, says, “Fairfax continues to build on the success of its Prestige Group with the launch of Executive Style Magazine, a premium brand extension of our highly successful ExecutiveStyle.com.au website. We’re entirely focused on providing superior results for prestige clients and brands, and this offers advertisers another valuable opportunity to communicate to our large, quality audiences.”

The 52-page launch edition features actor Alex Dimitriades on the cover, plus interviews with ex-AFL legend Jimmy Bartel and up-and-coming stars Benjamin Rigby [Alien: Covenant] and Osamah Sami [Ali’s Wedding]. The Spring issue includes the latest news on high-end cars, diving watches, Australian whiskies, Mick Fanning’s award-winning Balter beer, plus a sleek Father’s Day gift guide and a four-page fashion feature on what to wear to the Melbourne Cup Carnival.

“Executive Style Magazine complements our current female premium lifestyle titles including Sunday Life and DailyLife.com.au, making our premium male offering truly cross-platform, with opportunities for digital, print and event executions targeting an AB male-skewed audience,” added Corbett.

Fairfax Media has a long history of relationships with luxury advertisers. In 2015 the publisher was first to market in launching Fairfax Prestige Group which manages The Australian Financial Review Magazine, Life & Leisure, BOSS, AFR.com, Sunday Life, ExecutiveStyle.com.au amongst others. It also recently celebrated ten years of the AFR Magazine Watch lift-out.

Executive Style Magazine is available on Friday, August 18 in the The Sydney Morning Herald and The Age.

From a company media release


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