Fairfax launches weather forecasting fashion app
Fairfax Media’s Daily Life has launched what it claims is a new innovation – a weather app that also tells the user what to wear.
The announcement:
September 20, 2012: Daily Life, in partnership with Weatherzone, has developed an iPhone™ app, called Daily Weather, that solves a common dilemma – what’s the weather going to be like and what should I wear?
- Daily Life weather app | Source: Fairfax Media press release
Daily Weather is an innovation in weather apps with a focus on lifestyle and fashion.
Daily Weather provides the user with the temperature at any given moment in their current location and around 20,000 others (just in case you’re packing a suitcase) and offers fashion suggestions to suit the weather.
Not only does Daily Weather provide users with a suggested look for the day, but thanks to ShopStyle, they can also have a matching product selection customised to the current weather conditions for their location.
Ninety per cent of the Fairfax Media’s female smartphone audience use their smart phones to check the weather* and 70 per cent use it to research products of which over three-quarters (78 per cent) research retail products including clothes, jewellery and accessories etc*.
Daily Life editor Sarah Oakes said it made sense to combine the two in a fun, engaging app.
“The Daily Weather app is an exciting new way for the Daily Life brand to reach its audience throughout the day. Like the website we’ve concentrated on creating something that combines modern, clean design with an excellent user experience,” Oakes said.
“We believe it’s the first app to combine weather with a retail application, making it a unique and convenient app we hope becomes an essential download for every woman’s iPhone.”
ShopStyle.com.auCountry Director Laura Yeomans said: “ShopStyle.com.au is very proud to be a part of the new Daily Life Weather App – Daily Weather, our latest collaboration with Fairfax. I believe this is yet another example of how Fairfax and ShopStyle have combined their technologies and expertise into adding real value (alongside light entertainment) to Australian consumers in both a useful, engaging and inspiring manner.”
“The weather is something we can’t control but what we can do is make sure we look and feel fabulous regardless of whether the sun is shining or there’s a torrential downpour. This feeling can be obtained by wearing weather appropriate clothing which is exactly what this app helps you to do. A weather reporter/personal stylist in the palm of your hands, now that’s putting your smartphone to good use!”
The Daily Weather app includes:
· Real-time observations for temperature and feels like
· 7-day forecast
· GPS search for current location
· Animated radar from 58 locations around Australia
· Forecasts created from Bureau of Meteorology resources and unique internally developed computer modelling to produce the most accurate forecasts available in Australia
The App can be downloaded at:
Daily Life landing page:
http://www.dailylife.com.au/news-and-views/dl-culture/download-our-new-fashion-weather-app-for-free-20120828-24y4z.html
Or the direct link to App store:
http://itunes.apple.com/au/app/daily-weather/id536031965?mt=8
Source: Fairfax Media press release
