Fairfax Media events boss Andrew McEvoy resigns

Fairfax Media’s managing director of life media and events Andrew McEvoy has resigned, ending his three years with the publishing company,  Mumbrella can reveal.

Andrew McEvoy resigns from Fairfax Media.

McEvoy joined the publisher of The Sydney Morning Herald and The Age in October 2013 after a four year stint as the managing director of Tourism Australia.

Mumbrella understands McEvoy will be speaking to staff this morning.

At Fairfax, McEvoy was responsible for the company’s new business portfolio including events as well as the Life Media brands (GoodFood, Drive, Traveller, Essential Baby, Essential Kids).

His resignation follows on from the announcement that Fairfax would be separating out the Domain Group and listing it separately on the ASX.

Speaking at last year’s Publish event, McEvoy said the growth of the events division was “not about saving Fairfax”.

McEvoy said the growth of Fairfax Events means it is now second only to Reed Exhibitions in the events industry in Australia, and generating “pretty good margins”.

“We are not going to save Fairfax. It’s one more string to your bow but it’s not about saving Fairfax,” he said.

Fairfax Media has been approached for comment.

Update 12:04pm:

Fairfax Media CEO Greg Hywood has issued a staff email announcing McEvoy’s departure, with general manager of events Sarah Pohlman taking on an expanded role as a result of his departure.

The note:


A short while ago Andrew McEvoy held a staff briefing to let the Life & Events teams know that he’s decided to leave Fairfax.

Since joining Fairfax three years ago, Andrew has led the rapid expansion of Fairfax Events to become Australia’s largest mass participation events business.

Since FY13, events revenue has more than doubled; the number of events has grown to more than 50; and event participant numbers have increased to more than 2 million.

Andrew has been the driving force behind several commercial opportunities, including our Drive joint venture with 112, and our expansion of our travel category in particular.

He has created closer ties between our lifestyle publishing assets and audiences and the Events business. The Life team is well placed to continue leveraging these ties as they move to become part of Australian Metro Publishing.

Sarah Pohlman takes on an expanded role leading the Events business as General Manager, reporting to me. Sarah has extensive experience in successfully managing and commercialising events. She joined Fairfax Events in 2014 as Business Development Director and became GM mid last year.

Andrew will support the transition of the Life and Events businesses until early April.

Please join me in thanking Andrew for his immense contribution, and congratulating Sarah on taking on her new leadership responsibilities.



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