Fairfax Media recruits senior journalists in email focused campaign
Fairfax Media has launched an email focused campaign to celebrate its most renowned journalists at The Sydney Morning Herald and The Age.
The ‘a line from the front line’ campaign, created by customer engagement specialist LIDA, sends subscribers personalised notes from editors and reporters detailing their experiences in breaking news stories.
Kate McClymont, The Sydney Morning Herald investigative journalist and Caroline Wilson, The Age’s chief football writer, have kicked off the campaign.
Victoria Curro, LIDA’s managing director, said in a statement: “Fairfax is dedicated to accurate, quality reporting and a relentless pursuit of the truth, something they couldn’t do without the support of their subscribers. We want them to not just appreciate the product they’ve subscribed to, but feel part of its creation and mission.”
Michael Laxton, CMO at Fairfax, said: “By delivering a message of thanks from our leading journalists directly to a subscriber’s inbox, we’re once again recognising our most valuable readers and the important role they play in supporting the Herald and The Age’s contribution to local communities and the national debate.
“Our subscribers have stood behind our leading news mastheads for over 186 years, and we’re continuously working with partners such as LIDA to create ever more innovative ways to connect them with the brands they love.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Can’t we just have Peter FitzSimons telling us what we should think seven days a week? Oh, that’s right, he’s doing that already … and they wonder why we’ve given up on them …Independent. Always … Same Old Same Old. Boring.
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So Fairfax is going to highlight the fact that it has cut its reporting staff back to a handful? Brilliant. And when they start plugging the channels of verbosity (Fitzsimons etc) and bloviation (Hartcher) it will remind a few more people that they need to cancel subs.
Meanwhile the New York Times has made a business out of its news reporting. If only Fairfax had a real management and a real board of directors!
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Just look at the Fairfax product and that is the real message … scant real news and heaps of opinion. If blowhard
FitzSimons was at your local pub he’d be drinking alone congratulating himself what a brilliant fellow he was …I feel sorry for the fair-dinkum toilers at Fairfax struggling against the odds to produce a decent newspaper.
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I guess Fairfax needs to make the most of the journos they still have before they go off to The Guardian.
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Better idea: run promotion featuring the management and board explaining what they do and why they get paid so much. Imagine a double act with Hywood and catalano both explaining how they run Domain. Or Hywood explaining how he has elevated editorial quality! Corbett and falloon would be hilarious on cost reduction. And I’d love to watch Hambly explain governance (and her pay rises).
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This is fun. Can we have a video that interviews all the real estate agents who’ve got equity via Domain? I’d love to know what they will do if it’s floated.
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