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Fairfax Media sponsorship director joins Sally Fitzgibbon’s lifestyle business

Fairfax Media sponsorship director Catherine Bowe has departed the publishing company after four-and-a-half years to join professional surfer Sally Fitzgibbon’s lifestyle business.

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Bowe has been appointed as commercial director of Fitzgibbons International which is also run by entrepreneur Mike Bray.

She will lead the commercial objectives of the group across its lifestyle, talent management and foundation pillars.

Fitzgibbons said: “As soon as I met Cat I knew she was someone I can learn from, and someone I can trust to take our business forward to achieve the Fitzgibbons International vision.

“It’s so exciting to have someone of Catherine’s experience and calibre. She’s led a team to a number of successes in her previous role, and it’s humbling that she has her sights set to do the same at Fitzgibbons International.

“In her new role, Catherine will be a great representation of Fitzgibbons International in the commercial environment, and will be finding new synergies with partners for our productions and events moving forward.”

Commenting on her new role, Bowe said: “I saw immediately that Fitzgibbons International has the creativity, agility and passion to work with brands in unique and interesting ways through content, activations and value creation.

“Sally has such incredible energy and a clear inspiring vision for the business. I am very passionate about promoting a healthy lifestyle and am thrilled that my career and a passion has come together.”

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