F.Y.I.

Fairfax Media’s digital ad development director joins IAB Board

Tereza Alexandratos

Tereza Alexandratos

Fairfax Media’s digital ad development director Tereza Alexandratos will represent the publisher on the Interactive Advertising Bureau (IAB).

The announcement:

It was announced today Digital Ad Development Director Tereza Alexandratos will represent Fairfax Media on the IAB Board.

Part of the executive leadership team charged with shaping the commercial strategy for Fairfax Media, Alexandratos is responsible for the strategic development of Fairfax Media’s vast digital ad portfolio; covering online display, mobile devices, native, custom formats, data, programmatic trading and video.

Leading recommendations for sales process and sales strategy for the digital ad product areas, Alexandtratos strategies across a vast portfolio of over 250 digital proporties such as; smh.com.au, theage.com.au, afr.com.au, thevine.com.au, dailylife.com.au, goodfood.com.au, weatherzone.com.au, rsvp.com.au and domain.com.au.

On the appointment Alexandratos said: “It’s well known that the IAB is the primary advocate for interactive marketing and plays an integral role in growing the digital advertising industry, so I’m very excited about having a seat at the table.

“I’m looking forward to sharing my knowledge and passion for digital, and working with the IAB on the important work they do for the industry.”

Alexandratos has more than 15 years’ experience in digital media working for major publishers and creative and media agencies, including News Digital Media, onedigital, M&C Saatchi and Mi9/ninemsn. Her digital expertise spans planning, creative, sales, data, online measurement, technology platforms, inventory and commercial models.

In addition to her commercial responsibilities, Alexandratos is a pivotal member of Fairfax Media’s corporate Data Committee.

Alexandratos appointment to the IAB Board is effective immediately. View the full list of IAB Board of Directors.

Source: Fairfax Media press release.

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