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Fairfax New Zealand appoints Australian sales director Chris Williams

Chris WilliamsFairfax Media New Zealand has appointed Chris Williams as Australian sales director.

Williams will be based in Sydney in a move intended to boost Fairfax New Zealand’s profile in Australia for advertisers targeting New Zealand.

Williams was previously at Sentia Media companies Brandtology and Media Monitors – and before that held sales roles at APN (NZ Herald) and ACP in New Zealand.

The move comes the day after Fairfax pressed ahead with a plan to move production jobs from Australia to New Zealand despite strikes and protests from journalists.

Williams said in a release: “I’m thrilled to part of this new initiative to provide Australian advertising agencies and key clients who invest in the New Zealand market with much easier integrated cross-platform solutions for that country. Operating out of the Fairfax Media Sydney offices will also help me provide fast and informed recommendations on campaigns, especially when they so often involve trans-Tasman activity.”

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