Fairfax recruits veteran marketing journalist as CMO newsletter editor
Less than three weeks after leaving MCN, veteran marketing writer and former AdNews editor Paul McIntyre has returned to Fairfax as editor of the Australian Financial Review’s weekly CMO Brief.
The PwC sponsored newsletter, launched today, is a weekly digest of Australian and international developments and trends for the marketing sector.
McIntyre first joined the AFR in 1994
McIntyre first joined the Financial Review in 1994 to cover media and marketing and has held roles with Fairfax including Financial Review senior contributor, Marketing & Media Editor of The Sydney Morning
Herald.
After his Fairfax stint, McIntyre joined News as a feature writer and columnist for The Australian’s Media section and before becoming AdNews’ editor in chief.
“We are delighted to get Paul McIntyre back on board,” said Financial Review editor in chief Michael Stutchbury.
McIntyre added: “There’s no shortage of business and trade media reporting on the tactical side of marketing campaigns but less about the bigger perspective on marketing’s remit at a corporate strategy level into boards and the c-suite,”
“There are enormous challenges and opportunities for chief marketing officers, particularly as technology-led change continues to shake-out business strategy and the focus on customers. CMO Brief has its eye on that horizon.”
Shows has desperate things are that people are “hired” because of a paid content opportunity.
AFR has a desperate shortage of business reporters and barely covers its core news beat. More obvious is its tendency to inflate its own importance on often trivial grounds. (Noting today’s two self important editorials)
Maybe they will notice one day that we have some interesting companies they might care to cover? (Anyone seen a word about CSL in the Fin?)
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Win, win for everyone. Good to hear that Paul will still be commentating on our industry…
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