Paul McIntyre departs MCN
Veteran media and marketing reporter Paul McIntyre is making the jump back into journalism after a three-year run at media sales house MCN.
MCN has been subject to a raft of changes in recent months after long-serving CEO Anthony Fitzgerald departed, and Network Ten’s new owners CBS decided to bring its sales operations back in-house, resulting in a number of redundancies.
McIntyre: Back writing for the AFR
MCN was established in 1997 and currently sells ads for Network Ten and Foxtel’s channels. Ten has a 24.99% stake in the business, with the remainder owned by Foxtel.
McIntyre spent 17 years with industry trade title AdNews, including as editor at large and editor in chief. Throughout his tenure at AdNews, McIntyre also contributed to the media and marketing section in Fairfax’s The Australian Financial Review.
Later in 2015, however, he joined MCN as editor-in-chief, where he was charged with producing industry content around the broadcast and digital video sector. Much of McIntyre’s role centred around the power of television as a marketing tool.
Despite joking at the time the move would make him a sell-out in the eyes of some, McIntyre said MCN would enable him to do what he does best – “think, look at the big picture and then try to unravel what it means”.
Mumbrella understands McIntyre departed MCN at the end of August, and will resume his association with the AFR as a contributing editor.
MCN’s newly installed CEO Mark Frain said he had no doubt McIntyre would continue to have an impact on the industry.
“Paul has been a great member of the MCN team over the past few years and contributed to some brilliant outcomes including a content series from our upfronts, partnerships with industry thought leadership events and interviews with key industry leaders from Cannes.
“We wish him all the best in his new role, where we have no doubt he will continue to make a positive impact on our industry.”
McIntyre has thus far been unavailable for comment.
Perhaps he realised that attempting to trash digital full time was simply not a viable career choice.
Another wannabe Ritson bites the dust.
Best wishes at the AFR though!
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What a terrific post. A marketer moves on and you make up a cowardly little pseudonym and drop this at the end of the story. For what its worth I am a wanna-be Paul McIntrye, not the other way around. He had the guts to post everything under his own name rather than sneaking about like you with your snarky, mean, cowardly bullshit.
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Sayonara, I strongly admire and respect your enormous body of faultless work in the industry over so many years – you’ve made the industry so much stronger. Said no-one.
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…..errr I believe he is a journo, not a marketer.
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