Fairfax promises new structure to speed up move to digital

Tim Burrowes

November 11, 2010 2:08

Fairfax Media’s AGM was today given few clues about the company’s new strategy and structure to transition from a print-led to digital company.

The company had originally planned to give more detail of a new direction at an investor day last month, but postponed that until November 23.

At today’s AGM in Melbourne, CEO Brian McCarthy told investors that there would be a “new organisational structure” focused on greater sharing of content between print and online and a more integrated sales operation. However, there were few clues beyond that. He said:

“First being a multi-platform media company is about us adapting to the new media environment, by shaping our content and our advertising offering to the needs of readers and advertisers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.