Fairfax to partner with Mozo on money comparison sites

Fairfax is to hand the running of its personal finance site to consumer comparison site Mozo.  

The deal will also see Mozo – the brainchild of former Virgin Money boss Rohan Gamble – developing a series of financial comparison sites across the Fairfax Digital network including under the and mastheads.

The arrangement is the biggest example yet of a new Fairfax Digital strategy to build partnerships with specialist niche players.

Mozo will also build a home loans comparison service on Fairfax’s property site The new sites will have much the same functionality and layout of the existing site.

Mozo (short for Money Zone) is the work of entrepreneur Rohan Gamble, who previously launched Virgin Money in Australia.

Fairfax’s site is not currently a big player in terms of traffic. According to Nielsen Intelligence, it averaged 1690 unique browsers a day during Ausust, and delivered 182,718 page impressions.  Mozo says it averaged 50,000 unique browsers last month

Anton Stanish, Fairfax Digital’s Director of Sections – Media, told Mumbrella that Fairfax had initially identified seven potetnial partners before narrowing that to five in May who took part in a competitive process.

He would not reveal the commercial arrangement with Mozo but said: ‘It’s good for both of us. There’s an element of revenue and profit sharing. And it’s a very deliberate strategy that we will both benefit from any growth. This is not a supplier relationship.”

He said: “They have the strongest consumer insights and acquisition marketing know‐how. Financial comparison websites in Australia are quickly growing to become a significant marketing channel.”

He said Fairfax plans to use its large audience reach to work with specialists in consumer comparison sites. In the mobile and broadband sector, the company is already working with Whistle Out. And a similar deal covering the best deals from electricity suppliers is also in place with Go Switch. Stanish said: “There’s already been industry deregulatiion in Victoria and we think it’s only a matter of time in New South Wales.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.