F.Y.I.

Fairfax wins at INMA Global Media Awards

Fairfax Media has been recognised at the International News Media Association’s Global Media Awards.

The announcement:

Congratulations to the Fairfax Media businesses recognised at the International News Media Association’s Global Media Awards held in New York.

Across Australia and New Zealand, Fairfax picked up four of the 40 top awards, as well as being recognised with as three second-places and two third-places.

The awards have 20 categories split by regional/local brands and global/national brands.

Best Use of Video:
1st Place (regional/local brands): Domain, Pyrmont, Australia, “Domain Satirical Video Series: Avalon Now”
Best Idea to Grow Digital Readership or Engagement:
1st Place (global/national brands): Stuff – Fairfax, Wellington, New Zealand, “Civil Society”
Best New Paid Content or Subscription Initiative:
1st Place (global/national brands): Fairfax Media, Sydney, Australia, “Fairfax Media – Instant Access to Premium Content for Australian Businesses”
Best Marketing Solution for an Advertising Client:
1st Place (global/national brands): Fairfax Media, Australia, “The Podcast that Turned a Brand into a Storyteller”
Best Idea to Grow Advertising Sales or Retain Advertising Clients:
2nd Place (regional/local brands): Australian Community Media, Fairfax Media, Nowra, Australia, “Connect With Classifieds”
Best Execution of Native Advertising:
2nd Place (regional/local brands): Domain, Pyrmont, Australia, “Domain and National Australia Bank Commercial Content”
Best Use of Data Analytics:
2nd Place (global/national brands): Fairfax Media, Sydney, Australia, “Fairfax Media – Independent News for Independent Thinkers”
3rd Place (global/national brands): Fairfax Media, Auckland, New Zealand, “Driving Audience Growth and Consumption Using Data Analytics”
Best New Concept or Innovation to Create New Profit Centers:
3rd Place (global/national brands): Fairfax Media, Sydney, Australia, “The Store”

Source: Fairfax Media

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