Happn rolls out native and programmatic advertising offering

Dating application Happn will diversify its revenue streams by rolling out a native and programmatic advertising offering.

The announcement:

Happn, the dating app with 29 million users, has announced plans to diversify its revenue streams under a newly-appointed Vice President of Advertising, Bertrand Humblot.

Happn is diversifying its revenue streams in order to boost its development. Having trialled a special operations model in 2016 with Nescafé and Sephora, Happn implemented an AdServer in January 2017 to market display formats, both native and programmatic, which has attracted advertisers such as Ikea, Coca-Cola and BMW.

A dedicated team is in place to handle this, which will be led by Bertrand Humblot who is responsible for the global strategy and development of advertising revenue.

Coming from a strong background in media & advertising marketing, Bertrand Humblot joins Happn as Vice President Advertising. He will be responsible for marketing the app’s growing inventory – which has just been officially launched in India and is continuing to develop internationally – but also the brand as its unique positioning is attracting more and more users.

Bertrand has previously held roles as Sales Director at Rocketfuel France, SVP Sales and Marketing at Trace TV, VP Sales and Marketing at GONG TV Int’l, Director at TF1 Hors Media, Sales Director at TF1 Publicité, and Sales Director at Metro Publications.

Working alongside him is David Sims who is responsible for the Australian market.

Source: FRANK PR


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