Fairfax’s Daily Life launches today

Fairfax today launched its female-targeted website Daily Life.

The site sits within the Fairfax Women’s Network, which launched in October last year to give advertisers a single point of contact to reach women.

Daily Life has been positioned as offering a mixture of content – opinion, food, style, beauty, health and relationships for busy women.

The site is targeted at 30-45 year-old women.

Contributors include Julia Baird, Jacinta Tynan, Sarah McDonald, Clem Bastow, Jacqueline Maley, Dom Knight and Michelle Bridges.

Daily Life’s editor is Sarah Oakes, the former editor of print title Sunday Life.

Melina Cruickshank, GM of Fairfax Women’s Network, said: “We have built Daily Life for Australian women aged 30-45 who take an active interest in the news of the day as well as enjoying fashion, food, intelligent commentary and debate.

“We are following our audience’s needs and offering content on platforms that truly suit women and their lives. Daily Life will allow women to enjoy the digital experience through the week on iPad and the web and on weekends they can relax with our magazine extension Sunday Life.”


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