Daily Life to replace lifestyle in Fairfax mastheads

Fairfax’s popular digital news outlet Daily Life is rebranding and will replace the lifestyle sections of Fairfax’s most prominent national titles.

The site, which launched in February 2012 as part of Fairfax’s Women’s Network and provides feminist social commentary as well as health and beauty content, will no longer be a ‘step-out website’ to which readers are redirected from online news outlets.

Instead, it will now form the lifestyle section in digital editions of SMH, The Age, The Canberra Times, Brisbane Times and WA Today.

Daily Life will also incorporate more of the beauty and fashion content in which other lifestyle sections formerly specialised.

Daily Life's rebrand includes a new look and website layout.

Daily Life’s rebrand includes a new look and website layout

Monique Farmer, head of entertainment and lifestyle at Fairfax, said of the change: “We have strengthened Daily Life through the addition of Life&Style content, reducing some duplication around fashion, beauty and home, and improving the overall product offering and reader experience.”

Fairfax’s national lifestyle editor, Danielle Teutsch, added: “There is a renewed focus on lifestyle with fashion editor, Jenna Clarke, leading the coverage from Sydney, supported by Melissa Singer, reporting from Melbourne, while Sunday Life magazine’s beauty director, Stephanie Darling, joins Daily Life to expand its beauty offering.”

Daily Life also welcomes the addition of several new columnists to contribute to its thriving social commentary: Celeste Barber, Jane Caro, Tracey Spicer, Tara Moss and Ben Pobjie. They will join the ranks of such writers as Clementine Ford, Clem Bastow, Ruby Hamad and Jenna Price.

Daily Life’s last rebrand three years ago was met with such overwhelming backlash to its new title ‘Women’s Perspective’ that it reverted to the Daily Life title within a day.

The rebrand to ‘Women’s Perspective’ provoked a public response from editor Sarah Oakes, who claimed that she virulently opposed the change from the beginning.

Teutsch published a comment this morning reassuring readers that Daily Life’s thought-provoking commentary would not suffer from the inclusion of more fashion and beauty content.


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