Fairfax’s week of relaunches continues with Sun-Herald and AFR revealing new looks

The new Sun-Herald

The new Sun-Herald

A year on from its last relaunch, Fairfax Media’s struggling Sunday tabloid the Sun-Herald has been through another redesign which sees the end of a separate sport section and columnists moving from the back pages to the middle of the paper.

The redesign is the newspaper’s third in less than three years. It follows Monday’s relaunch of the weekday Sydney Morning Herald and The Age into compact format which also saw sport move to the back page of the main paper.

Among the columns which have been dropped is discussion page The Loaded Dog.

Returning to the paper after several months with Jane Caro as stand-in columnist, is Annabel Crabb.

In a note to readers headed “You spoke, and we have listened”, editor Kate Cox writes:

“By popular demand, the S section and Unwind have merged. So now you’ll find gossip, parties and fashion with music, movies and stage, all in Sunday’s biggest and best entertainment section.

“What hasn’t changed is our commitment to putting out a paper that informs and entertains, that breaks news and that helps you enjoy your Sunday.”

The previous redesign saw the Sun-Herald move from a red masthead to blue. Today’s redesign saw a white masthead reversed out of blue.

In the first quarter of 2010, prior to its redesign-before-last, the Sun-Herald’s sales stood at 442,650. In the most recent circulation numbers, this had dropped to 313,477, a drop of 32% in less than three years.

Meanwhile, Fairfax Media’s Australian Financial Review will unveil a redesign of its own on Monday. The redesign for the weekday edition is a relatively subtle one, with the same masthead remaining, but moving to left aligned rather than being centred. The new design features an updated typeface  throughout, the relatively rarely used font family Sueca.

AFR redesignMeanwhile, the Weekend Financial Review will go through a more noticeable transformation, including a radical new masthead labelling it AFR Weekend:

weekend financial review redesign

Editor-in-Chief, Financial Review, Michael Stutchbury said: “Our new design, developed in conjunction with James de Vries, Soo Coughlan and their international design team at de Luxe, delivers a premium reading experience that respects how readers want to read a newspaper in this digital age. Harnessing the best traditions of newspaper design and the Financial Review’s six decades of journalistic authority, the result is a clean, smart and classic design that helps readers navigate their way through the unrivalled business, financial and political news and information we provide each day.”

The cover price of the AFR will rise from $3 to $3.30.


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