Family celebrates Christmas from other side of world in Kitchen Warehouse ad
Kitchen Warehouse has launched its 2021 Christmas campaign, focusing on how the pandemic has split up families, causing them to celebrate across time zones, titled ‘Our heart of your Christmas’.
The campaign will air on all major TV Networks, and will also see the launch of a 50 page Christmas Magazine with Christmas recipes.
The 60-second spot begins with a man spending Christmas alone, presumably in the Northern Hemisphere due to the snow outside his window, and then reveals that his mother has set up a virtual call so the whole family can spend a Christmas meal together.
Kitchen Warehouse CEO and co-founder Peter Macaulay said: “Our Heart of your Christmas campaign is about focusing on the joys of coming together and celebrating this Christmas with great food and family.
“For a year that’s been like no other, this campaign has never been more culturally relevant, and is something we will all be able to relate to. We hope it provides joy and inspiration for Australians to really focus on togetherness this Christmas.”
The campaign will be on in-store branding, digital, social and Kitchen Warehouse’s website.
Credits:
Kitchen Warehouse CMO Justine Murphy.
Kitchen Warehouse Head of Brand and Content: Andrew Mathwin.
Kitchen Warehouse Marketing Manager: Carly Jellyman
AT Creative: Andrew Tinning.
Production company: ZAC Creative.
Producer: Troy Zafer.
Production Assistant: James Trench.
Director: Martin Wilson, Third Storey Pictures/Directors Think Tank.
DoP: Jim Frater.
Food stylist: Jo-Anne Pabst.
Music & sound design: Tim Count MDS.
Post production: Joel Taylor/Steve Vojkovic Boogie Monster.
VFX: Tank 3 Asia
Media: Media Tonic and Leon Sainken Advertising
