Family Feud strikes publishing and scratch card deals as brand continues to extend beyond TV

Channel Ten game show Family Feud is continuing its extend its brand beyond television with a word hunt book and lottery scratch card set for launch.

The show’s format owner and producer, FremantleMedia Australia (FMA), has struck a publishing deal with Bauer Media Books to produce Word Hunt books, to be sold in newsagents and bookstores nationally from November.

In a separate agreement, FMA will work with Scientific Games Products Australia to create Family Feud branded lottery scratch cards. The first cards will be released by Lotterywest in Western Australia under its Scratch ‘n’ Win brand.