Family Travel and Out & About With Kids to merge
Bound Round Pty Ltd and Elwin Media have announced their consumer travel brands Family Travel and Out & About With Kids will now both operate under the Family Travel brand.
The merger makes Family Travel the largest editorial platform of its kind in the APAC region, the company said.
Out & About With Kids magazine will continue quarterly under new masthead Family Travel, with the former title continuing as a recurring section within the publication.
Bound Round has appointed Tatyana Leonov as editor of the new publication, which will continue as Out & About With Kids until its relaunch in the second half of 2018.
Leonov was appointed as editor of Travel Bound, a quarterly eMagazine available on all Virgin Australia flights through the in-flight entertainment system, back in December 2017. She will remain editor of the publication alongside her new duties.
Outandaboutwithkids.com.au will continue to operate alongside familytravel.com.au for the remainder of 2018, with content and campaigns to run across both sites and to both audiences.
“This is an exciting new chapter for Family Travel,” said Janeece Keller, founder and CEO, Bound Round. “Over the years, both brands have established themselves as innovative and trusted names in the family travel segment.
“Joining forces enables us to operate with increased scale and improved efficiencies, as well creating opportunities for us to create and deliver more market-leading content and family travel offers for our community.
“I am proud and excited to be leading a combined team of passionate, experienced and creative individuals to help families make the most of the 18 summers (or 51 school holidays) they have with their kids. This merger lets us build on the strengths of both businesses and reach new heights together as one brand.”
As a result of the merger, Elisa Elwin has been appointed as the head of Family Travel Magazine and partnerships, and executive editor at Bound Round.
She will be responsible for the delivery of the editorial strategy and direction of the Family Travel brand in collaboration with Natasha Keller, head of online, marketing and communications at Bound Round.
“Partnerships are key to the success of any independent publisher,” said Elwin. “While the broader print industry may be undergoing a period of strain and disruption caused by the growth of digital, this is also a time of great opportunity. As a small, independent publisher, now was the perfect time to harness the power of a collaborative partnership.
“Family Travel and Out & About With Kids share strong, complementary brand values focused on ethical business practices, and a reader-first editorial approach. Our combined team is focused on high-quality, unique, compelling content and a distinct collaborative approach to partner marketing initiatives. I’m excited by the immense value we can offer our readers, partners, and community, and for the future growth of the Family Travel brand.”
topics
Bound Round
Elisa Elwin
Family Travel
Janeece Keller
Natasha Keller
Out & About With Kids
publishing
