News

Fans call for return of Notebook Magazine

March 2009 cover

March 2009 cover

Fans of the defunct female-focused Notebook Magazine have launched a campaign to bring it back more than three years since its was closed by News Corp.

The magazine aimed at women aged 35-39 was launched in 2005 by Federal Publishing Company (FPC) and  acquired by News Corp (then News Ltd) as part of its purchase of FPC in 2007. At the time editor Caroline Roessler described the magazine as “both inspirational and aspirational, providing everyday solutions for women’s busy lives and insights centred around thought-provoking, intelligent and compassionate journalism.”

News Magazines (now NewsLifeMedia) published the last issue in October 2010. It had a circulation of 70,188 in its last circulation results, marking a drop of 4 per cent on the previous year.

A Facebook fan page for the retired publication has found the support of 172 Facebook users so far and readers are planning to start up a petition to call for its return.

Nicole Barnes, who is now 29, said she has sorely missed the magazine adding: “I am much younger than the target demographic but I found it to be an amazing concept for a magazine and really enjoyed them. It was such a unique publication, there is nothing really on the market currently that compares.”

Barnes said Notebook was arty, like the Morrison Media title Frankie, but unlike Frankie was “not hipster”, she said. Frankie is one of few print magazines to grow its circulation and gained readers in ten successive print runs.

Fans of the magazine say they liked that it “supported and inspired the simple and creative life” and that it “wasn’t full of gossip and adverts”.

Barnes added: “That’s probably what the problem was.”

However, she said old issues are still relevant, and fans have been hunting down old copies of Notebook on auction site eBay, in op shops and even stolen them from public waiting rooms.

A spokeswoman for NewsLifeMedia said: “We are pleased to hear Notebook is fondly remembered however there are no plans to bring it back.”

Content from Notebook has been included on NewsLifeMedia’s Homelife.com.au, which features decorating, gardening and cooking ideas from News Corp’s print magazines Inside Out and Country Style.

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