Fantastic Furniture launches next phase of ‘Aussie Made’ campaign via Connecting Plots & Bohemia

Fantastic Furniture has launched the latest iteration of its ‘Aussie Made’ campaign, celebrating the retailer’s Australian made story and showing how comfortable buying Aussie-made feels.

The campaign, created by Connecting Plots, was first launched in May, spotlighting Fantastic Furniture’s Aussie made mattress range. The latest phase of the campaign showcases the Aussie made sofa range, with broadcast, YouTube and social
executions drawing inspiration from the familiarity of sibling rivalry in Aussie homes, while the new audio executions for Spotify and radio borrow from the iconography of a Kookaburra.

“Celebrating our Aussie roots is one strategy that’s helping us to continue to shift the perceptions of the quality of our products,” said Laurie Lai, CMO for Fantastic Furniture. “It’s a critical play right now as we, like all retailers, deal with the impacts of the current economy.”

“This continues to build on our ‘Find your Fantastic’ platform which is all about enriching Aussie homes with all of life’s little moments and the subtle but important role Fantastic Furniture plays in making that happen,” said David Jansen, co-founder and creative partner at Connecting Plots.

“Buying our Aussie made products not only gives them stylish furniture at a fantastic price,” added Will Dance, head of marketing for Fantastic Furniture, “but it also adds comfort and assurance to our customers’ homes.”


Client: Fantastic Furniture
GM of Marketing: Laurie Lai
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson

Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Strategy Director: Tim Collier
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris

Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting

Media Agency: Bohemia
Digital Media Agency: Incubeta


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.