Dr Mumbo

Farewell to the aliens

Dr Mumbo breathed a sigh of relief over the weekend after hearing the aliens have finally been ditched.

So imagine his disappointment when it became apparent it wasn’t Budget Direct’s divisive aliens who have been killed off, but a family of extraterrestrials who have been fronting a campaign for UK retailer Argos.

https://www.youtube.com/watch?v=hG-p-qKuC7o

Argos has produced a farewell video of the family with the dad, voiced by Bill Nighy, singing My Way against a montage of previous ads which play in the background.

The aliens were a major hit for the company after first appearing in a Christmas campaign in 2011. So popular in fact, that Argos saw fit to run a social media campaign asking consumers to name the new baby after the alien dad gave birth.

Argos has recognised aliens can only exist fir so long on human screens, but will Budget Direct and new creative agency 303Lowe follow their lead?

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.