Farmer Wants A Wife to premiere on Seven in July
Seven’s latest reality revival, Farmer Wants A Wife, will be back on screens in July.
Seven’s revamped programming – which has also included bringing back Big Brother – is part of a wider play to engage more with the key advertising demographic of those aged 25 to 54, while reconnecting with “heartland Australia”.
Seven announced the program’s return last year. It previously ran on Nine for nine seasons and wrapped up in 2016.
Natalie Gruzlewski is returning as host.
Seven’s chief revenue officer Kurt Burnette has been transparent about the broadcaster’s need to fix up its prime-time offering.
“Big Brother was designed to come in and target the demos. Seven has a strong platform from Sunrise to Seven News and The Chase, that’s been rock solid for many years, but the challenge we had was to fix Sunday to Wednesday at 7:30pm,” he told Mumbrella earlier this week.
In a promotion for Farmer Wants A Wife’s return, Seven focused on farmer Alex.
“The energetic larrikin describes himself as a loyal friend and brother who’s in touch with his emotions. He’s an adventurous soul who loves building things with his hands and doesn’t mind a drink at the pub with friends. Farmer Alex is “110% ready to fall in love,” but will he make the right choice?,” Seven said in the publicity teaser.
Seven noted the program has resulted in nine marriages in Australia and 20 babies.
