Seven to shift focus to younger demographics under new CEO James Warburton
New Seven CEO James Warburton has admitted the network skews too old in the audience it attracts and relies on “ageing warhorses” for its programs.
Speaking to Mumbrella, Warburton said the network needed to do more to connect with “heartland Australia” if it was going to turn its fortunes around, and bring in the younger viewers who are likely currently tuning into competitors Nine and Ten.
Seven needs to attract younger viewers
Isn’t this the same “Success formula” that channel 10 famously adopted years ago. How’s that going for them……?
Came to say the same thing. Could not agree more…
Good on him. Maybe Lara Bingle and Everybody dance now will do better on 7.
Can’t wait to see the new 7 logo.
Too little too late. Younger viewers aren’t watching tv.
You are right Billy. Commercial TV as we know it is dying. Putting young people in old format narrative won’t work. If they want to truly revitalise the medium they need to invest, reinvent and get really CREATIVE. Let 9 and 10 not pat themselves on the back either. What they offer is just marginally in front of 7 and only gives them top of the pile position in a poorly run race.
Right on the money Bille C. My kids would not watch actual TV if paid too! Rethink needed. Tough job in a troubled industry.
Are they starting a YouTube channel ?
I mean seriously the younger demos consume v little FTA if any
Delusion continues to reign with FTA
The young aren’t watching your channel…why would they? So they can sit through mind numbing ads. They just don’t get it, it’s like Hitler I’m in his bunker surrounded thinking that he can rally the troops for one last stand and come out victorious
Channel 10 focused on the youth market …gee didn’t that work out well. They just outright stole old ideas and tried to sell them as new
Risk aversion, it’s like cancer in FTA, they have no clue utterly none…sinking ship
Here comes the dreaded rebrand. Got to be better than 10Bold/Peach etc.
NEWSFLASH
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The problem is not with the demographics.
The problem is the content being served up.
It just shows that the young and the old can equally easily and quickly detect shit.
How funny (and sad). Remember once (in the nineties!) TEN really did appeal to the youth audience but along came the internet and a myriad of devices …. and they went away.
Then TEN decided older viewers were the answer. Wall to wall news for hours in the evening hosted by the elderly and middle-aged …. and
what older viewers came for a brief look went away.
So TEN lost almost everyone and still hasn’t really recovered.
Next: Seven chooses to demonstrate how history repeats itself.
The Demographer is dead right – try a bit of good content for a change.
“We will continue to imitate successful shows at other networks”