Farmers Union celebrates diversity by bringing neighbours together over yoghurt
Farmers Union Greek Style Yogurt has celebrated diversity by brining families of all different cultures together as they all share one thing in common, the yoghurt they use in their traditional dishes.
Created by AJF Partnership, the television commercial features four neighbouring families from different backgrounds using Greek yoghurt to make their meals before turning their fences into a communal outdoor dining area.
Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks, said its yoghurt is a diverse product in itself as it goes with a variety of cuisines.
“We are extremely proud that Farmers Union has consistently held a number one position in the all-natural / Greek style yogurt segment, and this year, with more emotive communications, we aspire to cement our leadership position.”
Adam Francis, founding partner and ECD at AJF Partnership, added: “When creating the new campaign for Farmers Union Greek Style Yogurt we came across this interesting fact that Australia’s most diverse suburb – Clayton in Victoria has 112 nationalities represented. So Australians don’t have to travel far to experience so many of the world’s great food cultures and traditions – we just have to look over the fence.”
In November last year AJF Partnership was acquired by new digital business Trimantium GrowthOps.
Credits:
- Creative Agency: AJF Partnership, a GrowthOps Business
- Creative: Adam Francis, Glenn Dalton, Dillon McKenna, Sandra Galiazzo
- Planning: Jacqueline Witts, Jill Cummins
- Account Management: Sarah Tukua, Xavier Hogan, Tom Bennett
- TCV Production: Roz Ruwhiu
- Client: Lion Dairy & Drinks
- Darryn Wallace, Melissa O’Sullivan, Cara Harrington, Jessica Rea
- Production Co: The Sweet Shop
- Director: Alexander Brown
- Producer: Catherine Warner
- DOP: Shelley Farthing-Dawe
- Post Production: The Editors
- Editor: Jess Mustascio
- Colourist: Edel Rafferty
- Online Editor: Jamie Scott
- Music: Otis
- Soundmix: Final Sound
- Engineer: Stevo Williams
- Media Agency: Starcom
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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What an insight – nothing brings people together like yoghurt.
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But feels like a recreation of the Lamb ads.
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What a great ad!!
Very clever and something I can relate to.
Well done!!
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