February SMI numbers hit $595m with over a year of successive monthly growth
New figures from SMI have reported growth of 3.3% year-on-year in February, despite the Australian Open moving back to January this year.
The media agency market has now eclipsed more than a year of successive monthly growth, now reaching $595.7 million across February, showing buoyancy across the Australian market.
This figure is just $11.2 million shy of the record for total spend in February, in 2018. Jane Ractliffe, SMI AU/NZ managing director said the figures underscored the current market health, especially with the Australian Open moving back to January.
