Specsavers and Alex Perry celebrate decade of collaboration via AJF
Specsavers has teamed up with Australian designer Alex Perry to celebrate the last 10 years of partnership, in its latest campaign from AJF.
The campaign leverages the optical retailer’s ongoing ‘Should’ve gone to Specsavers’ brand positioning, with OOH and digital media executions starring fashion designer.
The 15-second spot is set behind the scenes at a fashion show, seeing Perry, flanked by two models, confidently stride towards the stage, but upon misreading signage, mistakenly find themselves on the street instead of the runway as they burst through the door.
