Feeling FOMO this World Pride? Here’s a checklist for future LGBTQ+ event support
Sydney is awash in bright colours for World Pride and Mardi Gras, but Hannah McElhinney, co-founder and chief creative officer of Snack Drawer, warns brands not to jump in the rainbow bandwagon without some key considerations.
Sydney WorldPride has begun. It’s the convergence of two of the world’s biggest LGBTQ+ celebrations – the Sydney Mardi Gras and WorldPride, a global pride celebration that occurs in a different city every couple of years.
Brand are chopping at the studded-leather-bit to be loud, proud and part if it, however some rightfully have their reservations. Do brands have a role or even a right to play in Pride? And how can they celebrate their diverse communities in a meaningful way.
To start, if you’re a brand hesitant to be involved with pride out of fear you’ll turn off a conservative consumer base, this article is not for you, and neither is my money.
The beauty of being a brand at pride
