Felix Mobile makes its customers tree parents via Paper Moose
TPG-backed carbon neutral telco, Felix Mobile, has launched a new outdoor and digital campaign in partnership with creative agency Paper Moose.
Featuring cartoonised baby trees, the new work encourages Australians to become parents to the trees that Felix Mobile plants every moth on behalf of its customers.
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The campaign is the third Paper Moose has created for the telco since being appointed its inaugural creative agency of record in 2020.
Nick Hunter, co-founder and CEO of Paper Moose, said: “This is a cheeky, cheerful campaign that’ll get people’s attention with heaps of room for the characters to stretch, or branch out (sorry), across other channels – especially social media, not to mention highlight Felix’s eco credentials in an entertaining way.”
The campaign features a number of outdoor executions
Kate Limbach Clarke, senior brand marketing manager at felix mobile added: “This campaign is such a celebration of what our brand is all about. Our focus is always the customer and our planet, ‘Switch for the value, stay for the trees’ embodies this in such a light hearted way – we are thrilled it is out there across all touch points! Another successful campaign idea launch with Paper Moose.”
The campaign is live in OOH, key digital channels and social media, with more channels to roll out over the lifetime of the campaign.
Credits
Client: felix mobile
Head of Felix: Kelly Rollison
Senior Brand Marketing Manager: Kate Limbach Clarke
Content Manager: Josie Cocks
Senior Graphic Designer: Jack Edwards
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Strategy: James Sykes
Head of Digital Strategy: Brad Bennett
Strategy Director: Praveen Vaidyanathan
Creative Strategist: Catho D’Souza
Creative Director: Jeremy Willmott
Creative Lead (Copy): Jermaine Rowe
Creative Lead (Art): Nathan Moore
Design Director: Georgia Shillington
Senior Account Manager: Jorge Lastra
Digital Designer: Tchaan Wilson-Townsend
Production: Paper Moose
Director & Photographer: Josh Logue
Director of Photography: Mike Roberts
B Cam: Kristy Clinton
Photography: Billy Plumber
Senior Producer: Lucy Whirledge
Line Producer (on set only): Henry Richardson
Casting / Assistant Producer: Victoria Beck
1st AD: Adam Smillie
Production Designer & Wardrobe: Maria Papandrea
Offline & Online Editor: Oliver Trauth-Goik
Animation: Vivi Feng
Supporting Animator: Katrin Hummel
Colour grade: Yanni Kronenberg
Clean Up: Ben Drisma
Sound Design & Mix: Caleb Jacobs
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