Fenton Stephens debuts Stubbies and King Gee work
Melbourne-based ad agency Fenton Stephens has released a couple of new TVCs for big Australian brands.
The first, Span, for King Gee workwear, builds on the idea that if you build something, your kids will be more proud of you than if you work in an office all day.
[youtube=http://au.youtube.com/watch?v=ekFrkJ2VEo0&feature=channel_page]
And in Fenton Stephens’ TVC for Stubbies, it taps into Back to School time, but suggests that parents may not find it quite as stressful as they want their kids to think.
[youtube=http://au.youtube.com/watch?v=eugPgUDsO4o&feature=channel_page]
Creative Director Alex Fenton said: “They work well because we used the strategic insights that for every rational decision people make, there’s a hidden emotional driver. Our campaigns for Stubbies and King Gee resonate because they reveal what is a hidden truth for each target audience.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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