Ferrier’s falling digital street kred
Dr Mumbo often enjoys the writing of Naked’s Adam Ferrier.
However, he may not rely too heavily on Ferrier when it comes to insights into the latest digital trends.
Ferrier dedicates his column in the current AdNews to extolling the joys of a new social media influence measure he’s just discovered called Klout, which, he reports, “has been open for about a month”.
Which is odd, as in fact Klout was founded around three years ago.
Whoops. I did indeed find out about klout at the same time as kred launched. So one did inform my interest in the other – and merged into one in my head. The opinion piece is about klout/kred and the implications of establishing people’s sense of self worth by how much social influence they have.
Tim I’ve no idea what you mean by a search engine? I assume it’s got something to do with alta vista?
@Tim
“does seem not seem dissimilar”
Internet? Is this some new form of team fishing activity?
I don’t know why but the first thing that jumped in to my head when I read this was the David St Hubbins quote from Spinal Tap “it’s not your job to be as confused as Nigel…”.
Nevermind mate, mistakes happen. However surely the key question is how many people’s self worth by influenced by the workings of pretty shoddy algorithms. Which, unfortunately, so many of these tools have.
I recall how my level of self-worth and social influence could be gauged simply by how many kegs I needed at my house parties.
Hi to Wak..!
Dr. Mumbo,
Few corrections:
1. Kred is a product of PeopleBrowsr
2. We have over 120M profiles, and are in process of releasing access to the platform.
3. Kred is San Francisco based with offices in Sydney, London & New York.
Travis Wallis
Director of API, KRED & PeopleBrowsr
Hi Travis,
A few corrections to your corrections…
1. We may not have mentioned that, but we certainly didn’t suggest otherwise.
2. As above
3. If you want to downplay the Australian invovlement of Kred, then so be it. Which is a pity, as i thought we had a local success story on our hands…
Cheers,
Tim – Mumbrella
Travis – do you have 120m users or have you just stolen the data of 120m other profiles?
WOW – social media start-up scores early PR FAIL
this will be one to watch
Perhaps it’s time to leave the digital sphere to those that know.
Now where’s my jacket?
To Logic’s point i’m interested in how you can have 120million users. Please explain.
What’s with the attitude Travis?