Dr Mumbo

Strategic reimagining, quantum shifts, horizontal portfolios and richer integration

Regular readers may recall the somewhat robotic comments from NineMSN’s new boss Mark Britt earlier this month.

Dr Mumbo is concerned to report that the disease appears to be spreading.

Here’s what NewsLifeMedia boss Sandra Hook had to say about the company’s rebrand in a press release today:  

“This name change recognises the work we have done over the last few years to strategically reimagine our business. We are elevating our digital focus, creating new products and services, developing our presence in Women, Lifestyle and Life Stage, while building on the strength of our phenomenal print brands.”

And her colleague Zara Curtis:

“Our rebranding represents a quantum shift in the way we will do business both vertically for deeper connections and through the portfolio horizontally for scale and reach. By restructuring our portfolio into lifestyle verticals, we will deliver richer integration for our advertising customers across all platforms that we publish, putting content in context for more relevant connections and meaningful action with consumers.”

Got it?


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