Fetch TV adds free-to-air feature for the ‘large and growing segment’ of Australians with poor reception

According to Free TV, who represents Nine, Seven, and Ten, just 61% of Australians access free-to-air television through their aerial – “a proportion that is declining”.

To ensure that Australians can easily access these stations, Fetch TV will be making all free-to-air channels available as IP feeds via its electronic program guide from next month, giving customers single click access from the main menu.

Previously, viewers were required to go into each individual channel’s app in order to watch free-to-air feeds – a real handbrake on the channel surfing experience. As Scott Lorson, CEO of Fetch TV explains, the in-built TV guide “remains at the centre of content discovery and channel navigation.”