Fiat Chrysler and HTC partner with SBS2

SBS2 has signed two new brand partners in a bid to appeal to audiences in their 30s.

The announcement:

SBS 2 has two new brand partners with HTC and Fiat Chrysler signing up to reach the channel’s ‘thinking 30-somethings’ audience.

Both companies have signed on as key partners to reach SBS 2’s unique 16-39 demographic. They join other category-exclusive brand partners Lion and KFC.

SBS Media, Director of Sales, Andrew Cook said: “SBS 2 is already well and truly hitting its target audiences and we’re excited to be able to offer this level of access and engagement to our brand partners through on-air integration across all of our content options, like our SBS ON DEMAND service Back2Back.”

SBS 2 offers viewers free-to-air and Australian premiere content, including the channel’s first commissioned program, The Feed, dedicated sport programming and a flexible approach to content delivery with the launch of an Australian-first media opportunity, Back2Back, where viewers get to watch the whole series of new programs via the SBS ON DEMAND service before they broadcast on the channel.

Back2Back currently offers three SBS 2 series: Bullet in the Face, Don’t Tell My Mother and
The Tales of Nights.

SBS 2 is the new home for the ‘thinking 30-somethings’ and a place to share their passion for emerging cultural ideas and experiences with diverse content from around the world that is edgy, adventurous, fun, and connects audiences with the world.


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