FIFA World Cup Final first half pulls 484,000 at 1am
SBS’ coverage of the FIFA World Cup Final between Croatia and France pulled 484,000 metro viewers for the first hour of the match.
According to OzTam’s overnight preliminary ratings, which counts a day as starting at 2am, the first hour of the match, which ran from 1am, was most popular in Sydney, with 157,000 tuning in.
⭐️⭐️#FRA
France have won the 2018 FIFA #WorldCup in Moscow! #FRACRO // #WorldCupFinal pic.twitter.com/fZhmJmxjVh
— FIFA World Cup (@FIFAWorldCup) July 15, 2018
Nationally, the game had 582,600, with almost 100,000 viewers stemming from regional areas.
The rest of the match will appear in this evening’s overnight preliminary ratings.
But the first half’s audience numbers are a strong result for SBS, given the full semi-final match between England and Croatia averaged 420,000 national viewers at 4am and the semi-final between France and Belgium averaged 276,000 nationally.
Earlier in the evening, Nine’s Ninja Warrior gained traction from last Sunday’s premiere, as promised by Nine programming boss Hamish Turner.
In an interview with Mumbrella, Turner said: “2017 was a phenomenal result as you said, it’s still a robust number. I think we’ll be able to grow that number. So, not concerned at this point in time, it’s still a very good number and we think it’s got real opportunity to grow.”
The show, which premiered with 929,000 metro viewers, pulled 967,000 viewers to Nine’s screens this week. Overall, the numbers are still down from the year prior.
But the show was able to beat rival programs House Rules and Masterchef Australia. The two programs managed audiences of 876,000 and 745,000 across the five metro cities, leaving Nine with a comfortable lead. Ninja Warrior was almost most popular across the 16-39s, 18-49s and 25-54 advertising demographics.
However it was the 6pm news bulletins which once again were the most popular programs. Seven News achieved 1.293m metro viewers for its 6pm news bulletin, beating Nine News Sunday by more than 200,000 viewers. Nine News attracted 1.065m. ABC News Sunday, which ran at 7pm, had an audience of 721,000 and Ten’s The Sunday Project achieved 432,000.
One of the ABC’s most popular Sunday programs was Jack Irish, which at 8:30pm captured 681,000 metro viewers.
Ninja Warrior’s performance helped Nine to a main channel share of 21.5%, just beating Seven’s 21.1%. Meanwhile, the ABC finished with an 11.2%, Ten’s share was 10.7% and SBS had a share of 6.8%.
Overall, Seven Network beat Nine Network, with a share of 31.1% over Nine’s 29.6%.
topics
2018 FIFA World Cup
ABC
Australian Ninja Warrior
house rules
MasterChef Australia
Nine
SBS
Seven
Sunday TV Ratings
Ten
TV ratings
World Cup Final
