This is Flow wins Cruiseco’s $5m media account
This is Flow, formerly known as Media & Production Partners (MPP), has won the $5m media account for travel company Cruiseco.
This is Flow is the first agency to be appointed by Cruiseco with the company previously handling all of media planning and buying in-house.
This is the first time Cruiseco has appointed an agency
Media & Production Partners launched in Australia in August last year and his since rebranded to This is Flow to reflect its full service offerings which includes creative, content, media planning, media buying, programmatic digital buying, data science, strategy and research.
Carolyn Mackley, national marketing manager at Cruiseco, said in a statement: “Cruiseco is going through a positive transition period in a competitive and cluttered market and as such we needed an agency that was aligned with our motivation.
“With many moving parts in a busy landscape, we will combine with our partners to develop a clear and adaptable approach centered around cruiseco members and their customers.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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