Final SAGE – Secrets of Agency Excellence – line-up announced; sessions on finance, talent and breaking into new markets
New sessions aimed at helping agency bosses better manage their finances, find new markets and boost recruitment and retention have been added to Mumbrella’s SAGE – Secrets of Agency Excellence – conference line-up.
The program will also see the return of one of the most talked about sessions of last year’s SAGE, Confessions of a CMO, which sees some of Australia’s most experienced marketers – including former Telstra and Nestle marketers Inese Kingsmill and David Morgan – speak openly about their time leading major brands and give insights on how agencies can better get the attention of the C-Suite.
Kingsmill and Morgan will talk about what they look for from their agencies.
Four of Australia’s most successful independent agency bosses will also share their insights on the trials and tribulations of running an independent agency. The ‘What I Wish I Knew Before I Started My Agency’ panel.
