Final SAGE – Secrets of Agency Excellence – line-up announced; sessions on finance, talent and breaking into new markets

New sessions aimed at helping agency bosses better manage their finances, find new markets and boost recruitment and retention have been added to Mumbrella’s SAGE – Secrets of Agency Excellence – conference line-up.

The program will also see the return of one of the most talked about sessions of last year’s SAGE, Confessions of a CMO, which sees some of Australia’s most experienced marketers – including former Telstra and Nestle marketers Inese Kingsmill and David Morgan – speak openly about their time leading major brands and give insights on how agencies can better get the attention of the C-Suite.

Kingsmill and Morgan will talk about what they look for from their agencies.

Kingsmill and Morgan will talk about what they look for from their agencies.

Four of Australia’s most successful independent agency bosses will also share their insights on the trials and tribulations of running an independent agency. The ‘What I Wish I Knew Before I Started My Agency’ panel.

The discussion will feature Jules Hall from creative agency The Hallway, Simon Rutherford from media agency Slingshot, Robyn Sefiani, managing director of public relations agency Sefiani Communications, and Shani Langi, partner and managing director at Usual Suspects Creative.

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Independent agency bosses: Rutherford, Sefiani, Langi and Hall will tell what they wish they knew before they launched their agencies.

Previous speaker announcements include Michael Farmer, the author of Madison Avenue Manslaughter, who will deliver the opening keynote, and discuss the opportunities facing independent agencies, while business growth specialist Chris Savage will present a session aimed at showing agencies how to differentiate themselves.


Chris Savage speaking at last year’s SAGE event

Other sessions include an agency finance masterclass from former STW finance director Nicole Solly and ex-Salmat financial controller, Kelly Colless. The pair will run a session called ‘Making The Money Side Work – the biggest financial mistakes that agencies make and how to avoid them’ and outline how agencies can better manage their cashflow and avoid common financial landmines.

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Solly will discuss the financial landmines that agencies run into

SAGE takes place at the Swissotel on Market Street, in Sydney, on October 12, and is designed to help provide practical advice from industry leaders to help independent and boutique agencies solve the business challenges they are facing.SAGE (1)

There will also be a session aimed at helping independent agencies address the growing marketer demand for companies to have a presence in multiple markets, with a panel that will cover the benefits of both domestic and international expansion.

Hear from Bashful’s Simon Bookalil on the company’s growth and work on the subcontinent, Klick Communications’ Kim McKay on the agency’s move to LA and Hawaii, and Chris Walton’s story of Nunn Media’s expansion from Melbourne in to Sydney.

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Bookalil, McKay and Walton will cover the lessons learned from expanding into new markets

There will also be a panel aimed at helping agencies with recruitment entitled ‘The Talent Problem – Can We Find Talent in New Ways?’ which will see three agency human resource experts discuss better ways to find and retain good staff.

These specialists will join the program of sessions previously announced, including one on new business and another on unlocking your agency’s growth potential.

Early bird tickets, with a discount of $100 per ticket, are on sale until August 30. To view the SAGE 2015 program, click here.


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