Finalists announced for best radio ad of the year
Commercial Radio Australia has announced the finalists for the best radio ad of the year.
The announcement:
The best radio ad of 2013 will be battled out between more than 25 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Sydney next month.
The finalists include some of the best known advertising agencies in Australia including Clemenger BBDO, DDB Sydney and Melbourne, McCann in Melbourne and Sydney, JayGrey Sydney, The Monkeys, Us Sydney, Eardrum Australia and Marketforce in Perth.
An overall winner, who receives the Gold Siren statue, will be announced at the breakfast. The winner will win a trip to Cannes to the Cannes Radio Lions, to be held in June, and two tickets to attend the festival. The client of the winning 2013 Gold Siren Award will also win a ticket to Cannes.
In addition, the overall winner will be announced at the breakfast in each of the three categories: single, campaign and craft and they will receive a Silver Siren statue.
The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.
There is also a client-voted award, a $5000 cash prize, awarded to the writers of the ad voted the best, by a panel of clients.
Chief executive officer of Commercial Radio Australia, Joan Warner said the Siren Awards, now in their ninth year, provide a great opportunity to recognise excellence in Australian radio advertising.
“Over the past years, the bar for creative excellence has increased and the calibre of radio ads in the Siren Awards reflects this improvement,” Ms Warner said.
“This year finalists come from around the country and the ads cover everything from beer to tax accountants to travelling safely on trains. The finalists are made up of the winners of each round plus a final call round,” Ms Warner said.
Last year’s Gold Siren winner was an ad for Ikea, called “Holidays”, written by Tim Green and Tim Cairns from advertising agency, The Monkeys in Sydney.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.
The best radio ad for 2013 will be announced at a breakfast on May 10 at Water at Sebel Pier One in Sydney, starting at 7.30 am.
For a booking form and more information visit the Sirens website www.sirenawards.com.au
Source: CRA press release
