Finally a self-judged awards show for great ideas that were never made
An innovative new award show has opened its doors, finally creating a stage for work that was never made to contribute to the trophy cabinets of agencies whose best ideas have been dismissed by ignorant clients.
The launch of The PDFies this week will give those who have been ignored at the big shows the chance to prove their prowess with organisers using a unique self-judging process that will allow agencies to overcome the limitations of NDA’s that hide brilliant but unapproved projects.
Award founder Neil Titelman, said the awards finally filled a gap that would allow creative directors the world over to enhance their reputations and their salaries.
“Award shows often claim to celebrate ‘creativity’, but until now none have been brave enough to award the most truly creative ideas, Titelman said.
Excellent. I should like to put myself down for 3 golds — and a silver just to make it look ligit. And send half a dozen to whoever’s doing those Maccas chips ads – they’re the best tvc’s outta Maccas for years.
Sandball (2008).
A bit early for April Fools day isnt it Mumbrella
Awesome. Would be even better if this was serious. By exposing the brilliance of this thinking that has been left in presentations gathering dust, we might be able to see more innovative ideas getting up.
Superb. Can’t wait to give myself a lifetime lack of achievement award.