Dr Mumbo

Guardian journos embrace traffic acquisition costs status

In a week when The Australian has been pumping out tributes to its retiring editor-in-chief Chris Mitchell (current count: five and rising – see here, here, here, here and here) it has also found space for a couple of stories about the “declines” at online competitor The Guardian.

Yesterday’s Media Diary led with a piece on reported $14m losses last year for the Australian offshoot of the “left leaning, loss making colonial outpost of a website”, which included a description of the publication’s blow-out on “traffic acquisition costs”.

This last phrase appears to have caught the imagination of Guardian Oz journos, such audience editor David Earley who has adopted the hashtag #JeSuisAcquisitionCost:

Screen Shot 2015-12-08 at 9.16.36 am

Other staff at the Granuaid have gone one step futher and changed their Twitter bios to reflect their new status. Such as deputy political editor Katharine Murphy:

Screen Shot 2015-12-08 at 8.43.54 amOr photographer Mike Bowers, who is embracing the title of “assistant traffic acquisition cost”:

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