Finder COO and co-founder stepping away, starting AI newsletter

Finder co-founder and COO Jeremy Cabral is moving to an advisory role after 16 years with the financial comparison platform. Cabral has started a Substack and intends to explore large language model (LLM) visibility – how content “ranks” in ChatGPT and other AIs – building on Finder’s historical strength in SEO.

Finder was founded in 2006 by Fred Schebesta and Frank Restuccia, with Cabral coming on board two years later. What began as creditcardfinder.com.au expanded to other financial product comparisons, moved into global markets, and now employs between 300-400 people and reportedly turns over more than $100m in revenue.

Fred Schebesta, Jeremy Cabral and Frank Restuccia

“I just really wanted to see what I could achieve working on such an important thing: helping Australians make better financial decisions,” Cabral said. “We ultimately took that way further than I originally thought.”