Fink Group appoints Example as new strategic marketing and PR partner
Hospitality group Fink has named Example as its new strategic marketing and PR agency.
The announcement:
Fink Group – home to some of Australia’s most celebrated dining venues including Quay, Bennelong, OTTO Sydney, OTTO Brisbane and Beach Byron Bay – has appointed earned-led culture agency Example as its new strategic marketing and PR partner.
A cornerstone of Australian hospitality, Fink has built a formidable reputation for delivering world-class dining experiences over more than two decades. This new partnership signals an ambitious chapter of evolution, ensuring the portfolio not only remains celebrated, but continues to lead the conversation in an ever-changing cultural landscape.
Example will oversee national marketing strategy and creative campaign development across the entire Fink portfolio, while also leading on-the-ground execution for its flagship Sydney venues.
Rebecca Jarvie-Gibbs, managing director of Example, said: “Fink’s venues have helped shape the identity of modern Australian dining. To work alongside a group that has consistently set the standard is a true privilege. We’re excited to apply our strategic and creative lens to help define what’s next”.
Graham Ackling, general manager at Fink, said: “Example brings a rare mix of strategic clarity, cultural intuition and genuine hospitality passion. Their approach aligns perfectly with where we’re headed – not just preserving what we’ve built, but pushing boundaries and continuing to set the pace”.
Fink joins Example’s hospitality and lifestyle portfolio, which includes Etymon, Epochal Hotels, InterContinental Sydney and Hayman Island, QT Hotels and Accor.
Source: Example
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