News

Fintech lender Plenti unveils rebranding through DesignStudio

Australian fintech lender, Plenti, has unveiled a new brand platform, identity and strategy, created by DesignStudio.

The new brand platform ‘Make it count’, seeks to communicate that by choosing Plenti, consumers are “making the most out of their money and are a step closer to bringing their big ideas to life”.

The redesign of Plenti’s website

The smart technology loans company, formerly known as RateSettler, worked with DesignStudio Sydney to “establish an emotional relationship with their customer – shifting the category perception from transactional and price-based to warm and compelling,” according to a statement.

James Duru, creative director at DesignStudio, said: “It’s been a real pleasure to work with the Plenti team to help pivot their business from a transaction-based product to a compelling brand which helps consumers’ projects come to life. We have created a warm and unexpected brand that makes Plenti stand out in a cluttered category.”

The new branding and identity has been rolled out across all Plenti platforms including its website, social platforms and all consumer marketing and corporate collateral.

Plenti’s new mobile app interface

Plenti CEO, Daniel Foggo, said: “The relaunch of the Plenti brand completes the evolution of our corporate identity which started with our name change in 2020 and marks a meaningful and positive milestone for our business. It’s incredibly exciting to see it come to life – and it’s entirely representative of who Plenti is today, and our future trajectory.

As part of the new branding, DesignStudio worked with Barcelona based illustrator, Josep Puy.

Foggo continued: “Working with DesignStudio was so smooth. From the outset, the team were able to draw out the feelings we had about the present and future direction for the business and align our identity around a core idea. Whether our customers are borrowing or investing, it’s always about achieving something more, about bringing their big ideas to life. Our new visual identity allows us to connect with customers around that moment they decide to turn their plans into a reality by pairing a unique illustration style with real-world imagery.”

Plenti signage

DesignStudio recently appointed former APAC partner Mark Liney as global CEO. The creative studio also appointed David Storey to lead the APAC region in February, replacing Liney in the role.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.