Fintech lender Plenti unveils rebranding through DesignStudio
Australian fintech lender, Plenti, has unveiled a new brand platform, identity and strategy, created by DesignStudio.
The new brand platform ‘Make it count’, seeks to communicate that by choosing Plenti, consumers are “making the most out of their money and are a step closer to bringing their big ideas to life”.
The redesign of Plenti’s website
The smart technology loans company, formerly known as RateSettler, worked with DesignStudio Sydney to “establish an emotional relationship with their customer – shifting the category perception from transactional and price-based to warm and compelling,” according to a statement.
