Firefly appoints Jelena Tierney
Millward Brown’s research division Firefly has appointed Jelena Tierney to the role of senior account manager.
The announcement:
Sydney, 9 December 2010. Qualitative research agency Firefly Millward Brown today announced the appointment of Jelena Tierney as Senior Account Manager in Sydney.
Now part of Millward Brown’s global network of qualitative boutiques, Firefly undertakes research on behalf of leading Australian brands, providing insights into consumer behaviour and decision making using signature methods and tools.
As Senior Account Manager, Jelena will draw on her consumer marketing and advertising experience in Australia and the UK, including roles with Admentum, J Walter Thompson and George Patterson Y&R. Jelena’s clients have included some of the world’s best-known brands including Kellogg, Unilever, Colgate Palmolive, Cadbury, SC Johnson and ToysRUs, as well as Australian brands Katies and Solahart.
Pamela Ingall, Director of Firefly Millward Brown in Australia, said: “We are delighted to welcome Jelena to Firefly in Sydney. With her strong foundation in strategic planning and brand equity management, Jelena is a terrific addition to our team.”
Source: Firefly Millward Brown press release
