First AFL qualifying final pulls 874,000 for Seven

The first qualifying final for this year’s AFL seasonb, between Richmond and Hawthorn, delivered a metro audience of 874,000 across Seven Network.

According to OzTAM’s overnight figures, the pre-match coverage pulled in 450,000 metro viewers and post-match achieved 417,000 viewers.

Seven ran AFL ran on the main channel in Melbourne, Adelaide and on 7mate in Sydney, Brisbane and Perth.

On main channel in Sydney, Brisbane and Perth, Seven ran Border Security: Australia’s Front and Beach Cops, which managed audiences of 259,000 and 223,000 respectively.

But the AFL match was enough to boost Seven’s main channel share to 25.5% for the evening. As a network, that number grew to 37.4%.

Behind Seven, Ten finished with a main channel share of 18.5%, ahead of Nine’s 13.5%, ABC’s 9.8% and SBS’ 4.7%. From a network perspective, Ten also came in second, with a 22.9% share, beating Nine’s 19.3%, ABC Network’s 14.1% share and SBS Network’s 6.3% share.

Ten’s success largely came from The Bachelor Australia, which achieved 899,000 viewers. Last night’s episode saw Nick Cummins tell one woman to leave the show for her behaviour.  Gogglebox, which ran after The Bachelor Australia, achieved 774,000 viewers across the five metro cities. The two shows placed first and second across all key advertising demographics – 16-39s, 18-49s and 25-54s.

For Nine, the most watched non-news show was Hot Seat, with 483,000 metro viewers. Nine’s schedule was weakened  by not having its usual Thursday NRL game for the east coast. It ran Driving Test at 7:30pm followed by RBT. The shows pulled in metro audiences of 394,000 and 352,000 respectively.

The ABC’s most watched show was its news bulletin, with 612,000 viewers. On ABC Comedy, the finale of Tonightly with Tom Ballard averaged 44,000 metro viewers.

On the news front, Nine managed to win the night with 892,000 metro viewers, beating Seven News’ 881,000. Among the morning breakfast shows, Seven’s Sunrise beat Nine’s Today, with 274,000 and 214,000 viewers respectively.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.