The first Mumbrella Digital School has sold out less than 24 hours after launching.
The six week course, covering the basics of digital marketing, is aimed at those looking to increase their basic knowledge of the area.
Places on the full six week course starting in November have now closed. (At the time of posting, a small number of individual modules covering Digital display advertising (November 5); Search advertising (November 26) and Big Data (December 3) are still available via this link, although these are likely to sell out shortly.)
Mumbrella has now organised a second running of the course for the new year. It will run as a six week course at Mumbrella House in Sydney from 6pm to 7.30pm on Monday nights from February 4 to March 11. Plans for Melbourne and other markets are currently being finalised.
The digital development series is aimed at sales people from a non-digital background looking to increase their knowledge of how to do business in the sector, marketers looking to broaden their skills, media agency staff looking to increase their digital knowledge or digital job seekers.
The course has been developed in conjunction with Digital Chameleon and will be presented by Patty Keegan who was the founding general manager of Australia’s Interactive Advertising Bureau, was a director of Carat Interactive and also a VP of Carat USA.
Over six weeks, the course covers:
- The basics of digital display advertising;
- Mobile marketing;
- Social media;
- Search advertising;
- Big data;
- Content marketing.
The course is once again limited to just 20 places, priced at $799 for the full six weeks and on sale on a first come, first served basis. Companies may buy a single course and send different individuals to different modules.
There will again be a limited number of tickets available for individual classes priced at $149 each.
Each module of the course is backed with online learning materials.
Details of the course and online booking for the February 4 to March 11 course is available on this page.