First Nexus Australia CEO appointed

GroupM’s recently launched performance unit Nexus has a new boss for Australia, with Ryan Menezes, chief technology and transformation officer being elevated into the role.

As Nexus CEO he will lead GroupM’s performance operations, products and solutions across its speciality businesses including Finecast, Sightline, Xaxis, Inca, and Addressable Content Practice.

Menezes will lead GroupM’s performance outfit

Nexus’ role within the GroupM stable focuses on shifting data-driven specialist capabilities in CTV, DOOH, programmatic, commerce, and other functions into one cross-channel team.

Already sitting on GroupM’s executive committee, Menezes started the new role on 1 January.

Local GroupM CEO, Aimee Buchanan said: “GroupM Nexus is the home of our omni-channel performance capabilities. It represents the next era of performance media, providing our clients with innovative cross-channel performance planning and media activation solutions. Ryan is a people-focused, transformation-minded leader with an eye on innovation and industry trends. He’s focused on delivering better products and improving client outcomes and perfectly placed to lead Nexus. I’m incredibly excited to see him take on this new role in this important part of our business.”

On his appointment, Menezes said: “Clients are looking to consistently achieve performance and brand excellence to deliver marketing and business outcomes. Nexus is a powerful performance engine at the heart of GroupM agencies that enables this. Our integrated operating model helps GroupM agencies deliver the right balance of human ingenuity and machine learning, which is integral for next era performance and brand marketing. I’m excited about this opportunity to bring together capabilities across all addressable channels and work closely with our GroupM agencies and clients to make advertising work better for people.”

Since joining in 2020, Menezes has led the launch of GroupM’s INCA, its programmatic DOOH project, Sightline, as well as helping lead the group’s digital and performance media strategy.

Goldsworthy reports into Menezes

Ryan Goldsworthy has also been appointed as general manager of Nexus Performance Media, rejoining GroupM. He previously led Biddable at Mediacom, as well as holding roles at Pinterest and Snap. He now reports into Menezes.

GroupM Nexus launched globally in 2022 and is the world’s largest global performance organisation.


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